We built an agency that designs and analyzes primary research to deliver actionable, strategic and tactical recommendations.
Because we’ve been there, too.
About Us
At KOR Strategies, we focus on helping our clients answer key business questions. We’ve been there ourselves – as both strategic marketers and researchers.
We tap into our years of client-side experience to help us understand the challenges you face, and the types of solutions you need. We use our unique background and expertise to optimize the process so that you can make key business decisions, efficiently and effectively.
What you get when you hire KOR:
- An experienced team who has walked in your shoes
- Best-in-class moderating
- Strategic partnership
We’re experienced at translating research results into marketing strategies and offer a uniquely pragmatic and commercial approach to research and analysis. We will put our experience to work to provide you with expert recommendations you can put into action for real, measurable results.
Get actionable insights, realistic recommendations and ongoing strategic counsel.
What We Do
We handle all the steps of the research process, and will be responsive and accountable to you, from start to finish.
Our team has extensive experience conducting market research and building marketing strategy at all stages of the product lifecycle, informing everything from highly strategic decisions to tactical execution.
As a global qualitative research agency, we have conducted research in over 15 countries and can seamlessly execute studies in one market or many.
Experienced in a variety of formats including in-person, on-line and ethnographic studies, our goal is to dig deep to uncover the key insights needed to inform decisions.
KOR'S RESEARCH PROCESS
DEFINE
Help define the key business challenge and questions. KOR takes your specific business challenge and make solving that our goal.
PLAN
Formulate project plan and design. Regardless of complexity, KOR is experienced in ensuring seamless execution of all projects, big or small.
TARGET
Screen and secure target participation. We have excellent recruiting and logistical support that ensures we’re engaging with your most valuable customers locally or around the world.
RESEARCH
Moderate and conduct various types of research.Building from our strong foundation, we use our moderating skills to uncover deep hidden and relevant insights needed to achieve your business objectives.
ANALYZE
Analysis of findings conducted by senior team. The KOR team analyzes information gathered, focusing on key insights, unmet needs and customer pain points, translating them into meaningful strategic implications.
DELIVER
Deliver clear, focused and actionable reports. At KOR, we understand your business needs, enabling us to be the strategic partner who delivers research insights that inform focused and actionable recommendations you need to drive decisions.
Projects across all stages of the product lifecycle
Our team has extensive experience conducting market research and building marketing strategy at all stages of the product lifecycle, informing everything from highly strategic decisions to tactical execution.
Pre-clinical to Pipeline
- Unmet Needs
- Global Expert Identification
- Landscape Assessment
- Emotional Insights
- Patient Flow
- Product Profile
Early Pre-launch
- Value Proposition
- Positioning
- Customer Portraits
- Creative Concept
- Message Development
- Drivers & Barriers
Post Launch to Loss of Exclusivity
- Product Usage
- Portfolio Selling
- New Competitor Strategy
- Campaign Evolution
- Brand Extension Research
Pre-launch to Launch
- DTC Campaign
- Sales Material Assessment
- Packaging & Device Research
- Objection Handling
- Adopter & Non-adopter Profiling
Get actionable insights, realistic recommendations and ongoing strategic counsel.
Our Services
At KOR Strategies, our expertise covers marketing strategy across the lifecycle, incorporating all types of qualitative research. We can conduct studies as small as 10 telephone interviews to as large as national, global, multi-target studies utilizing a wide variety of qualitative approaches. We customize research solutions based on your unique business objectives and challenges.
Our research approaches include:
In-Person QualitativeREAD MORE
Online QualitativeREAD MORE
EthnographicREAD MORE
WHY OUR CLIENTS CHOOSE KOR
I can count on KOR to be a strategic market research partner, who consistently delivers insights which are actionable.
Director Market Research
Excellent report! You told a great story based on insights.
Head of Market Research
Because you’ve walked many miles in my shoes and those of my internal customers, you just get it! You know how we work and anticipate what we need and how we want it delivered.
Senior Director, Market Research
You have a knack for getting respondents to talk, it becomes a conversation where you uncover so much!
Marketing Team Leader
KOR approaches projects differently, you think broadly without losing sight of the details and understand how insights will be used.
Director, Customer Insights
You are spoiling me on what to expect from market research partners
Senior Director, Market Analytics
I love working with KOR, you guys make me look good!
Director, Business Analysis
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